The Marketing & AI Podcast: The MAP

‘The Marketing and AI Podcast: 'The MAP’ will help marketers navigate the new World driven by Artificial Intelligence. We believe AI will liberate marketers from time-consuming drudgery, freeing us to focus on the inspirational strategic and creative work that matters. In 'The MAP,' we’ll talk with senior marketers already working with AI, to explore how it is transforming their work, their roles and their lives. Because together, as a marketing community, we’ve got this.

Latest episodes

11 September 2025

Philip Marshall: The Coming Creative Renaissance - how AI can unlock creativity and beat mediocrity

Will AI unleash a new wave of human creativity?

In this episode, we speak with Philip Marshall, Executive Creative Director, consultant, and lecturer on culture at the University of West London. Philip explains why he sees AI as a golden opportunity for creatives to refocus on the inspiring, original, and brave work that builds brands — while leaving AI to handle the day-to-day, run-of-the-mill output that too often feels like the default setting in 2025.

"Learn the tools and break the rules!"

You can subscribe to Philip’s thought-provoking pieces on LinkedIn here: Philip Marshall on LinkedIn

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26 August 2025

Alex Brown: Surviving the GEO Shockwave

When AI Overviews slash your organic traffic, what do you do next?

In this episode, we speak with Alex Brown — a consultant in the fiercely competitive world of business school admissions, and course leader in Digital Marketing and Digital Strategy at both Emeritus and London Business School.

Alex shares how the GEO shockwave hit his marketing efforts at Clear Admit — and the smart, practical steps he's taken to stay visible in an AI-dominated search landscape.

🔗 Ask Clear Admit: https://ai.clearadmit.com/ask-clear-admit/

🔗 Connect with Alex: https://www.linkedin.com/in/alexbrownracing/

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13 August 2025

Michael Hermon: Winning Share of Voice in GEO

With AI overviews slashing organic traffic, how do brands win share of voice in the age GEO?

In this episode we speak to Michael Hermon, founder of Spotlight - https://www.get-spotlight.com - the first share of voice tool built for LLMs. He takes us through the how fast this shift is happening, what risks businesses face if they ignore this, and the strategies you need to adopt to get AI talking about your brand.

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31 July 2025

Ethan Monkhouse: Using AI to Build a High‑Value Social Media Strategy That Nurtures the Followers Who Matter

If not all followers are equal, should total follower count really be your KPI?

In today’s social-media-driven economy, around 10% of your audience typically generates 70% of your value. In this episode, we speak with Ethan Monkhouse, Founder & CTO of Naviro.ai, about how Precision AI helps brands and creators identify and nurture the signals, content, and followers that truly matter. We explore how these insights can transform marketing strategy, sharpen budget allocation, and drive measurable business impact — without chasing vanity metrics.

Resources mentioned in this episode:

• Naviro.ai – Precision AI for creators

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09 July 2025

Jason Thomson: How Mintel is Using AI to Transform Market Intelligence and Real-World Understanding

Should we be more optimistic about our future with AI?

In this inspiring episode, Jason Thomson, Senior Vice President at Mintel, explains how he is not only leading AI innovation at global market intelligence giant Mintel, but also why he believes the future for our jobs with AI is not nearly as stark as some have been predicting.

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23 June 2025

Sandeep Seeripat: The CTO's perspective - AI, Alignment & Accountability

How should marketers work with their tech colleagues in the age of AI?

In this episode, we speak with Sandeep Seeripat, Global Business Transformation and Technology Officer at TwiningsOvo, to explore how tech and marketing teams must work hand-in-hand to seize AI opportunities without losing control. From strategic alignment to risk mitigation, Sandeep shares how Twinings is navigating the AI revolution—and what every marketer needs to know now

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