The Marketing & AI Podcast: The MAP

‘The Marketing and AI Podcast: 'The MAP’ will help marketers navigate the new World driven by Artificial Intelligence. We believe AI will liberate marketers from time-consuming drudgery, freeing us to focus on the inspirational strategic and creative work that matters. In 'The MAP,' we’ll talk with senior marketers already working with AI, to explore how it is transforming their work, their roles and their lives. Because together, as a marketing community, we’ve got this.

Latest episodes

07 April 2025

Erik Wikander - Creating content that stands out in the AI search era

AI is fundamentally disrupting both content marketing and SEO. By 2026, 90% of all online content is projected to be AI-generated, according to Europol. So what opportunities does this create for marketers?

In this episode, we speak to Erik Wikander, co-founder and CEO of Wilgot.ai, a start-up redefining how high-quality content is created and scaled in the era of AI search. He gives his invaluable perspective on how rapidly the landscape is changing— and why most marketers are still stuck recycling, rather than amplifying, their ideas.

He also unpacks why he calls AI “the ultimate unlock for the internet” — and what marketers must do now to create content built for the future.

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34:08

31 March 2025

Nathan Mzumara - The future of SEO in an AI-driven search landscape

Does AI spell the end of SEO as we know it?

2024 was a landmark year for AI in search — and if Google & Alphabet CEO Sundar Pichai’s latest insights are anything to go by, 2025 will be even bigger. In this episode, we speak to Nathan Mzumara, Head of SEO at OneAdvanced Software Solutions, about how he and his peers are adapting to the rapidly evolving SEO landscape.

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37:32

20 March 2025

Kate Ross - Don't Write Off Your Creative Agency Yet

Will Agentic AI Spell the Death of the Creative Agency?

In this episode, we speak to Kate Ross, MD of social and content agency eight&four, about the impact AI has had on creative agencies and how her agency has responded.

In a passionate and highly entertaining discussion, Kate unpicks the current reality of AI versus its initial promise, shares how eight&four has adapted, and raises some timely questions for those considering a shift to an agentic marketing model.

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49:32

12 March 2025

Tim Sparke - Practical learnings from getting businesses AI ready

In this episode, we speak with Tim Sparke, a founder of Congregation.io, a talent practice that builds change-ready marketing teams.

Tim shares insights from the AI adoption workshops he's been leading for major global brands like Coca-Cola and over 50 in-house creative teams—revealing what he’s learned about navigating AI-driven transformation in marketing and creativity.

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38:15

28 February 2025

Imogen Wethered - AI for Start-Ups and Entrepreneurs

How can AI help entrepreneurs bring their ideas to life faster and level the playing field?

In this episode, we speak to Imogen Wethered, a former B2B SaaS founder and CEO who successfully exited her company and now advises and invests in startups and scale-ups. We explore how AI is reshaping entrepreneurship, making innovation more accessible, and how the landscape has evolved since she launched her first business in 2012."

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40:07

21 February 2025

Aron Cody Boucher - Navigating the AI minefield

What pitfalls do businesses need to avoid when devising their AI strategy?

In this episode, we hear from Aron Cody Boucher, founder of the Marketing Foundry consultancy and a seasoned fractional CMO.

With senior marketing experience at OnBuy and Sea Salt, Aron shares his insights into the risks AI presents to businesses—and why these risks must be carefully managed.

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35:36