The Marketing & AI Podcast: The MAP

‘The Marketing and AI Podcast: 'The MAP’ will help marketers navigate the new World driven by Artificial Intelligence. We believe AI will liberate marketers from time-consuming drudgery, freeing us to focus on the inspirational strategic and creative work that matters. In 'The MAP,' we’ll talk with senior marketers already working with AI, to explore how it is transforming their work, their roles and their lives. Because together, as a marketing community, we’ve got this.

Latest episodes

06 November 2025

John Gargiulo: Revolutionising video ads with AI - Can you automate creativity without losing the human touch?

AI video tools are exploding, but can they make creative production faster without stripping out the human touch?

In this episode we speak to John Gargiulo, founder and CEO of Airpost, an “expert-led” video ad platform. John shares how he’s aiming to democratise and automate video ad production, turning high-volume social video creation into a genuine game changer for brands of all sizes. All while keeping a human expert involved to take the AI the last five miles and keep things real.

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20 October 2025

Dino Gane-Palmer: Do more with less - build your AI playbook for real business impact.

How do we move beyond the hype and use AI to genuinely amplify talent and growth?

In this episode, we speak with Dino Gane-Palmer, founder and CEO of innovation consultancy PreScouter, and author of Do More With Less: The AI Playbook for Amplifying Talent and Output. Dino shares how businesses can avoid common pitfalls and build an AI playbook that delivers real results — in as little as eight hours.

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03 October 2025

Bob Sheard: Can AI help brands save the World?

What does a dead shark have to do with the future of branding?

In this episode of The MAP, brand expert Bob Sheard, Co-Founder of FreshBritain and author of The Brand New Future: How Brands Can Save the World, shares the story of his “shark epiphany” — and how it reshaped his perspective on using AI for brands.

We explore how FreshBritain is using AI to help brands swim faster and grow bigger — without drowning. From producing films in record time, to creating AI-driven marketplaces, to designing richer brand experiences, Bob explains what remains timeless in branding, what’s changing under AI’s adoption, and why more than ever, it’s sink or swim.

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11 September 2025

Philip Marshall: The Coming Creative Renaissance - how AI can unlock creativity and beat mediocrity

Will AI unleash a new wave of human creativity?

In this episode, we speak with Philip Marshall, Executive Creative Director, consultant, and lecturer on culture at the University of West London. Philip explains why he sees AI as a golden opportunity for creatives to refocus on the inspiring, original, and brave work that builds brands — while leaving AI to handle the day-to-day, run-of-the-mill output that too often feels like the default setting in 2025.

"Learn the tools and break the rules!"

You can subscribe to Philip’s thought-provoking pieces on LinkedIn here: Philip Marshall on LinkedIn

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26 August 2025

Alex Brown: Surviving the GEO Shockwave

When AI Overviews slash your organic traffic, what do you do next?

In this episode, we speak with Alex Brown — a consultant in the fiercely competitive world of business school admissions, and course leader in Digital Marketing and Digital Strategy at both Emeritus and London Business School.

Alex shares how the GEO shockwave hit his marketing efforts at Clear Admit — and the smart, practical steps he's taken to stay visible in an AI-dominated search landscape.

🔗 Ask Clear Admit: https://ai.clearadmit.com/ask-clear-admit/

🔗 Connect with Alex: https://www.linkedin.com/in/alexbrownracing/

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13 August 2025

Michael Hermon: Winning Share of Voice in GEO

With AI overviews slashing organic traffic, how do brands win share of voice in the age of GEO?

In this episode we speak to Michael Hermon, founder of Spotlight - https://www.get-spotlight.com - the first share of voice tool built for LLMs. He takes us through the how fast this shift is happening, what risks businesses face if they ignore this, and the strategies you need to adopt to get AI talking about your brand.

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