The Marketing & AI Podcast: The MAP

‘The Marketing and AI Podcast: 'The MAP’ will help marketers navigate the new World driven by Artificial Intelligence. We believe AI will liberate marketers from time-consuming drudgery, freeing us to focus on the inspirational strategic and creative work that matters. In 'The MAP,' we’ll talk with senior marketers already working with AI, to explore how it is transforming their work, their roles and their lives. Because together, as a marketing community, we’ve got this.

Latest episodes

21 February 2025

Aron Cody Boucher - Navigating the AI minefield

What pitfalls do businesses need to avoid when devising their AI strategy?

In this episode, we hear from Aron Cody Boucher, founder of the Marketing Foundry consultancy and a seasoned fractional CMO.

With senior marketing experience at OnBuy and Sea Salt, Aron shares his insights into the risks AI presents to businesses—and why these risks must be carefully managed.

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13 February 2025

Gary Mc Donald - How are AI and Robotics changing Retail?

How are AI and Robotics Reshaping Retail?

In this episode, we speak with retail expert Gary McDonald from Limitless Insights, a leading retail analytics platform. He shares how AI and robotics are changing the retail industry, driving efficiency and enhancing customer experiences. But while automation is on the rise, Gary reminds us of the critical role of 'humans in the loop'—not just in decision-making but also on the shop floor.

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08 February 2025

Al Berry - Brand storytelling in the age of AI

In this episode, we hear from Al Berry, an award-winning brand storyteller and brand growth and innovation partner at global brand consultancy Pay Close Attention.

Brand storytelling isn’t just a marketing tool—it’s a strategic imperative. Stories shape how brands present themselves to the world.

The challenge for marketing professionals is to harness storytelling responsibly—using AI to enhance creativity while safeguarding the authenticity that gives stories their power. Compelling stuff.

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31 January 2025

Haya Barlas - Using AI to increase value to both fundraisers and charities

In this episode we speak to Haya Barlas, Head of Product Marketing at justgiving.com and hear how using AI to help fundraiser storytelling has increased Charity donations by 65% on the platform!

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23 January 2025

Rachael Grieve - How a hackathon helped drive AI change in a global financial institution.

In this episode we interview Rachael Grieve, Global Head of Learning and Development for Technology at a major global investment bank and securities firm. In a truly inspiring episode, Rachael shares how she devised and delivered a hackathon for AI that not only achieved unprecedented engagement globally at every level of the business but over 400 ideas from employees for how AI can enhance their areas and roles.

If you are looking for inspiration to drive change at enterprise level and inspire and engage your workforce, this episode is a must listen!

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16 January 2025

Helen Ritchie - Enabling British business leaders for an AI-driven future

Are British business leaders gearing up to be AI-ready? This question is explored with our guest on this episode, Helen Ritchie. Helen is a Digital Marketing and Transformation Specialist, and as a consultant and lecturer has designed and delivered learning programmes on leading digital transformation for such esteemed institutions as the London Business School, the UN, as well as business schools and Universities in India and Singapore.

Helen is a passionate advocate for the swift adoption of AI by British businesses and has successfully placed it at the heart of her digital marketing and transformation courses. But what grade would she give us so far against our global competitors?

If you are interested in learning more Helen can be contacted on LinkedIn here: https://www.linkedin.com/in/helenritchie123/

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