The Marketing & AI Podcast: The MAP

episode artwork

Hal Kimber, Nick Darby and Dave Oxley

08 December 2025

41m 37s

Tim Flagg: Can the UK Lead in AI?

00:00

41:37

From Policy to Practice: Building the UK's AI Advantage

Every week we talk about how marketers are adapting to AI. But behind the scenes, there’s also a policy process shaping the rules, skills, and investment environment that will decide how fast UK businesses can really move.

In this episode, we speak with Tim Flagg, CEO of UKAI, the new trade body helping accelerate responsible AI adoption across the UK. From major corporations to start-ups, UKAI is uniting the ecosystem to turn policy into practice championing skills, smarter regulation, innovation, and trust.

It’s a conversation about how Britain can lead responsibly in the age of AI, and what it will take for businesses, creatives, and marketers to make that ambition real.

UKAI's website can be found here: https://ukai.co/

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