The Marketing & AI Podcast: The MAP

‘The Marketing and AI Podcast: 'The MAP’ will help marketers navigate the new World driven by Artificial Intelligence. We believe AI will liberate marketers from time-consuming drudgery, freeing us to focus on the inspirational strategic and creative work that matters. In 'The MAP,' we’ll talk with senior marketers already working with AI, to explore how it is transforming their work, their roles and their lives. Because together, as a marketing community, we’ve got this.

Latest episodes

27 May 2025

Brett Engeman: AI Augmented leadership: set smarter goals and lead with insight

Can AI make us better leaders?

Leadership isn’t a job. It’s a privilege — because one conversation can change someone’s future. In this episode, Brett Engeman, founder of Aspirational Leaders Co., shares how he’s using AI to augment leadership — helping leaders lead with insight, set smarter goals, and build stronger teams.

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34:31

06 May 2025

Tom Quick - Beyond Programmatic: How AI is enabling a golden age of cultural relevancy for brands

How is AI helping advertisers radically improve on the limits of programmatic advertising?

In this latest episode to look at how AI is rapidly transforming the world of media we speak to Tom Quick, CEO and founder of Entity X, about how his company is using AI to quantify cultural intelligence and enable cultural activation for brands, helping agencies and clients create more relevant, impactful campaigns.

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42:42

23 April 2025

Justin Ibbett - Agentic AI and the Future of Consumer Insight

What does Agentic AI mean for the future of Consumer Insight teams?

In this episode, we speak with Justin Ibbett, founder and CEO of Focaldata, the world's first AI co-worker for consumer insight.

In the near term, Justin believes Agentic AI will "give researchers superpowers." But he's also clear-eyed about the long-term. Consumer Insight has traditionally been about predicting the future to spot business opportunities....

...but what now does the future hold for researchers themselves?

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41:45

07 April 2025

Erik Wikander - Creating content that stands out in the AI search era

AI is fundamentally disrupting both content marketing and SEO. By 2026, 90% of all online content is projected to be AI-generated, according to Europol. So what opportunities does this create for marketers?

In this episode, we speak to Erik Wikander, co-founder and CEO of Wilgot.ai, a start-up redefining how high-quality content is created and scaled in the era of AI search. He gives his invaluable perspective on how rapidly the landscape is changing— and why most marketers are still stuck recycling, rather than amplifying, their ideas.

He also unpacks why he calls AI “the ultimate unlock for the internet” — and what marketers must do now to create content built for the future.

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34:08

31 March 2025

Nathan Mzumara - The future of SEO in an AI-driven search landscape

Does AI spell the end of SEO as we know it?

2024 was a landmark year for AI in search — and if Google & Alphabet CEO Sundar Pichai’s latest insights are anything to go by, 2025 will be even bigger. In this episode, we speak to Nathan Mzumara, Head of SEO at OneAdvanced Software Solutions, about how he and his peers are adapting to the rapidly evolving SEO landscape.

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37:32

20 March 2025

Kate Ross - Don't Write Off Your Creative Agency Yet

Will Agentic AI Spell the Death of the Creative Agency?

In this episode, we speak to Kate Ross, MD of social and content agency eight&four, about the impact AI has had on creative agencies and how her agency has responded.

In a passionate and highly entertaining discussion, Kate unpicks the current reality of AI versus its initial promise, shares how eight&four has adapted, and raises some timely questions for those considering a shift to an agentic marketing model.

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49:32