The Marketing & AI Podcast: The MAP

‘The Marketing and AI Podcast: 'The MAP’ will help marketers navigate the new World driven by Artificial Intelligence. We believe AI will liberate marketers from time-consuming drudgery, freeing us to focus on the inspirational strategic and creative work that matters. In 'The MAP,' we’ll talk with senior marketers already working with AI, to explore how it is transforming their work, their roles and their lives. Because together, as a marketing community, we’ve got this.

Latest episodes

18 December 2025

Dave Martin: How AI is empowering Product Teams and enhancing leadership

Over the last year on The MAP, we’ve explored how AI is being adopted by marketers — but what impact is it having on our colleagues in Product?

In this episode, we speak to Dave Martin, an experienced product leader, consultant, advisor, mentor, and fractional CPO.

Dave shares his perspective on how AI is changing the way product teams process customer insight, prototype ideas, and move from concept to delivery at greater speed. We also explore how AI can support the transition from Manager to Leader, helping new leaders communicate more clearly, build trust, and navigate growing organisational complexity.

Dave’s insights are highly relevant to marketers too. This episode offers practical guidance on where AI genuinely helps, where it introduces new challenges, and how it can be used to lead with greater clarity and confidence.

Follow Dave on LinkedIn:

https://www.linkedin.com/in/mrdavemartin/

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08 December 2025

Tim Flagg: Can the UK Lead in AI?

From Policy to Practice: Building the UK's AI Advantage

Every week we talk about how marketers are adapting to AI. But behind the scenes, there’s also a policy process shaping the rules, skills, and investment environment that will decide how fast UK businesses can really move.

In this episode, we speak with Tim Flagg, CEO of UKAI, the new trade body helping accelerate responsible AI adoption across the UK. From major corporations to start-ups, UKAI is uniting the ecosystem to turn policy into practice championing skills, smarter regulation, innovation, and trust.

It’s a conversation about how Britain can lead responsibly in the age of AI, and what it will take for businesses, creatives, and marketers to make that ambition real.

UKAI's website can be found here: https://ukai.co/

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24 November 2025

Sarah Harris: How is AI impacting the world of HR? Risk, Recruitment, and Readiness.

How is AI impacting the world of HR — and what do we all need to know to be ready?

In this episode, we speak to Sarah Harris, Managing Director at HR People Support, to understand how the workplace itself is being reshaped from the inside out as we step further into this AI-led future — and the pitfalls to avoid, whether you’re a recruiter, candidate, employer, or employee.

Is your HR team ready for AI?

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06 November 2025

John Gargiulo: Revolutionising video ads with AI - Can you automate creativity without losing the human touch?

AI video tools are exploding, but can they make creative production faster without stripping out the human touch?

In this episode we speak to John Gargiulo, founder and CEO of Airpost, an “expert-led” video ad platform. John shares how he’s aiming to democratise and automate video ad production, turning high-volume social video creation into a genuine game changer for brands of all sizes. All while keeping a human expert involved to take the AI the last five miles and keep things real.

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20 October 2025

Dino Gane-Palmer: Do more with less - build your AI playbook for real business impact.

How do we move beyond the hype and use AI to genuinely amplify talent and growth?

In this episode, we speak with Dino Gane-Palmer, founder and CEO of innovation consultancy PreScouter, and author of Do More With Less: The AI Playbook for Amplifying Talent and Output. Dino shares how businesses can avoid common pitfalls and build an AI playbook that delivers real results — in as little as eight hours.

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03 October 2025

Bob Sheard: Can AI help brands save the World?

What does a dead shark have to do with the future of branding?

In this episode of The MAP, brand expert Bob Sheard, Co-Founder of FreshBritain and author of The Brand New Future: How Brands Can Save the World, shares the story of his “shark epiphany” — and how it reshaped his perspective on using AI for brands.

We explore how FreshBritain is using AI to help brands swim faster and grow bigger — without drowning. From producing films in record time, to creating AI-driven marketplaces, to designing richer brand experiences, Bob explains what remains timeless in branding, what’s changing under AI’s adoption, and why more than ever, it’s sink or swim.

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