The Marketing & AI Podcast: The MAP

‘The Marketing and AI Podcast: 'The MAP’ will help marketers navigate the new World driven by Artificial Intelligence. We believe AI will liberate marketers from time-consuming drudgery, freeing us to focus on the inspirational strategic and creative work that matters. In 'The MAP,' we’ll talk with senior marketers already working with AI, to explore how it is transforming their work, their roles and their lives. Because together, as a marketing community, we’ve got this.

Latest episodes

31 July 2025

Ethan Monkhouse: Using AI to Build a High‑Value Social Media Strategy That Nurtures the Followers Who Matter

If not all followers are equal, should total follower count really be your KPI?

In today’s social‑media‑driven economy, around 10% of your audience typically generates 70% of your value. In this episode, we speak with Ethan Monkhouse, Founder & CTO of Naviro.ai, about how Precision AI helps brands and creators identify and nurture the signals, content, and followers that truly matter. We explore how these insights can transform marketing strategy, sharpen budget allocation, and drive measurable business impact — without chasing vanity metrics.

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48:38

09 July 2025

Jason Thomson: How Mintel is Using AI to Transform Market Intelligence and Real-World Understanding

Should we be more optimistic about our future with AI?

In this inspiring episode, Jason Thomson, Senior Vice President at Mintel, explains how he is not only leading AI innovation at global market intelligence giant Mintel, but also why he believes the future for our jobs with AI is not nearly as stark as some have been predicting.

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46:46

23 June 2025

Sandeep Seeripat: The CTO's perspective - AI, Alignment & Accountability

How should marketers work with their tech colleagues in the age of AI?

In this episode, we speak with Sandeep Seeripat, Global Business Transformation and Technology Officer at TwiningsOvo, to explore how tech and marketing teams must work hand-in-hand to seize AI opportunities without losing control. From strategic alignment to risk mitigation, Sandeep shares how Twinings is navigating the AI revolution—and what every marketer needs to know now

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36:58

10 June 2025

McKinley Hyden: Award-Winning AI Innovation with Integrity at the FT

To what extent should businesses consider the ethical implications of AI transformation?

In this highly stimulating episode McKinley Hyden, Director of Data Value and Strategy at the Financial Times, shares the work she has been doing on AI transformation that led to the FT recently winning "Generative AI Initiative of the Year" at the 2025 British Data Awards.

She is utterly compelling in her view that AI transformation is not just a technical challenge - but one that goes to the very heart of ethics in business.

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43:51

27 May 2025

Brett Engeman: AI Augmented leadership: set smarter goals and lead with insight

Can AI make us better leaders?

Leadership isn’t a job. It’s a privilege — because one conversation can change someone’s future. In this episode, Brett Engeman, founder of Aspirational Leaders Co., shares how he’s using AI to augment leadership — helping leaders lead with insight, set smarter goals, and build stronger teams.

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34:31

06 May 2025

Tom Quick - Beyond Programmatic: How AI is enabling a golden age of cultural relevancy for brands

How is AI helping advertisers radically improve on the limits of programmatic advertising?

In this latest episode to look at how AI is rapidly transforming the world of media we speak to Tom Quick, CEO and founder of Entity X, about how his company is using AI to quantify cultural intelligence and enable cultural activation for brands, helping agencies and clients create more relevant, impactful campaigns.

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42:42