Kate Ross - Don't Write Off Your Creative Agency Yet

Will Agentic AI Spell the Death of the Creative Agency?

In this episode, we speak to Kate Ross, MD of social and content agency eight&four, about the impact AI has had on creative agencies and how her agency has responded.

In a passionate and highly entertaining discussion, Kate unpicks the current reality of AI versus its initial promise, shares how eight&four has adapted, and raises some timely questions for those considering a shift to an agentic marketing model.