Justin Ibbett - Agentic AI and the Future of Consumer Insight

What does Agentic AI mean for the future of Consumer Insight teams?

In this episode, we speak with Justin Ibbett, founder and CEO of Focaldata, the world's first AI co-worker for consumer insight.

In the near term, Justin believes Agentic AI will "give researchers superpowers." But he's also clear-eyed about the long-term. Consumer Insight has traditionally been about predicting the future to spot business opportunities....

...but what now does the future hold for researchers themselves?