Ethan Monkhouse: Using AI to Build a High‑Value Social Media Strategy That Nurtures the Followers Who Matter

If not all followers are equal, should total follower count really be your KPI?

In today’s social‑media‑driven economy, around 10% of your audience typically generates 70% of your value. In this episode, we speak with Ethan Monkhouse, Founder & CTO of Naviro.ai, about how Precision AI helps brands and creators identify and nurture the signals, content, and followers that truly matter. We explore how these insights can transform marketing strategy, sharpen budget allocation, and drive measurable business impact — without chasing vanity metrics.